Visionary
Project management platform for creative teams with an expressive and human-centered interface.
Year:
2025
Location:
Toronto, Canada
Service:
Product Design
Visionary HQ
01
+47%
Conversion Lift
Users moved through key actions faster after restructuring the product flow.
02
2.1x
Conversion Lift
Critical features became clearer and surfaced earlier in the journey.
03
91%
Client Satisfaction
Internal teams reported fewer blockers and higher designer–developer alignment.
NEXT STEP
Ready to unlock similar results?
Let's explore your project, no obligations.
•
CLIENT TESTIMONIAL
The redesign gave our product a personality — people finally enjoy using project management.
Visionary HQ
2025
•
THE PROBLEM
Visionary’s existing platform was technically strong but emotionally flat. Its interface was overloaded with dense lists, rigid tables, and limited color variation, making creative teams feel constrained instead of inspired. Users described the experience as “too functional, not intuitive,” which contradicted the product’s promise of creative collaboration.
Beyond visual design, navigation complexity caused workflow interruptions — finding a project, assigning tasks, or tracking timelines required too many steps. The company needed a design that could bring life to collaboration, evoking a sense of creativity while improving usability and speed.
•
THE SOLUTION
We completely restructured the user experience around simplicity, emotion, and motion. Tasks, files, and timelines were reimagined as visual building blocks, giving users a tactile sense of progress. Subtle animations added rhythm to navigation — dragging, hovering, or completing tasks produced satisfying feedback that kept users engaged.
A new color system allowed each workspace to adopt its own personality, making the interface feel personal and human. Every design choice followed the principle: “Less control, more flow.” The product was prototyped in Framer to fine-tune microinteractions and timing consistency across the experience.
•
THE RESULT
After launch, Visionary’s user engagement increased by 60%, and the average team session length nearly doubled. Users began describing the platform as “playful yet professional,” and product reviews emphasized how the interface made teamwork enjoyable again.
The redesign became a case study in emotional UX, showing how thoughtful motion and design psychology can transform software from a productivity tool into a creative experience. Today, Visionary’s new identity has become its strongest growth engine, attracting agencies and freelancers alike who want project management to feel good.
•
FROM THE ARCHIVE
•
THE NEXT STEP
Let's Build Momentum
A focused build process that turns ideas into momentum — without chaos, delays, or guesswork.
Proven
Outcome
120+ product & brand launches
97% on-time delivery rate
+38% average lift in engagement
Engagement Timeline
24-hour first response
72-hour kickoff after intro call
14-day first deliverable window
Visionary
Project management platform for creative teams with an expressive and human-centered interface.
Year:
2025
Location:
Toronto, Canada
Service:
Product Design
Visionary HQ
01
+47%
Conversion Lift
Users moved through key actions faster after restructuring the product flow.
02
2.1x
Conversion Lift
Critical features became clearer and surfaced earlier in the journey.
03
91%
Client Satisfaction
Internal teams reported fewer blockers and higher designer–developer alignment.
NEXT STEP
Ready to unlock similar results?
Let's explore your project, no obligations.
•
CLIENT TESTIMONIAL
The redesign gave our product a personality — people finally enjoy using project management.
Visionary HQ
2025
•
THE PROBLEM
Visionary’s existing platform was technically strong but emotionally flat. Its interface was overloaded with dense lists, rigid tables, and limited color variation, making creative teams feel constrained instead of inspired. Users described the experience as “too functional, not intuitive,” which contradicted the product’s promise of creative collaboration.
Beyond visual design, navigation complexity caused workflow interruptions — finding a project, assigning tasks, or tracking timelines required too many steps. The company needed a design that could bring life to collaboration, evoking a sense of creativity while improving usability and speed.
•
THE SOLUTION
We completely restructured the user experience around simplicity, emotion, and motion. Tasks, files, and timelines were reimagined as visual building blocks, giving users a tactile sense of progress. Subtle animations added rhythm to navigation — dragging, hovering, or completing tasks produced satisfying feedback that kept users engaged.
A new color system allowed each workspace to adopt its own personality, making the interface feel personal and human. Every design choice followed the principle: “Less control, more flow.” The product was prototyped in Framer to fine-tune microinteractions and timing consistency across the experience.
•
THE RESULT
After launch, Visionary’s user engagement increased by 60%, and the average team session length nearly doubled. Users began describing the platform as “playful yet professional,” and product reviews emphasized how the interface made teamwork enjoyable again.
The redesign became a case study in emotional UX, showing how thoughtful motion and design psychology can transform software from a productivity tool into a creative experience. Today, Visionary’s new identity has become its strongest growth engine, attracting agencies and freelancers alike who want project management to feel good.
•
FROM THE ARCHIVE
•
THE NEXT STEP
Let's Build Momentum
A focused build process that turns ideas into momentum — without chaos, delays, or guesswork.
Proven
Outcome
120+ product & brand launches
97% on-time delivery rate
+38% average lift in engagement
Engagement Timeline
24-hour first response
72-hour kickoff after intro call
14-day first deliverable window
Visionary
Project management platform for creative teams with an expressive and human-centered interface.
Year:
2025
Location:
Toronto, Canada
Service:
Product Design
Visionary HQ
01
+47%
Conversion Lift
Users moved through key actions faster after restructuring the product flow.
02
2.1x
Conversion Lift
Critical features became clearer and surfaced earlier in the journey.
03
91%
Client Satisfaction
Internal teams reported fewer blockers and higher designer–developer alignment.
NEXT STEP
Ready to unlock similar results?
Let's explore your project, no obligations.
•
CLIENT TESTIMONIAL
The redesign gave our product a personality — people finally enjoy using project management.
Visionary HQ
2025
•
THE PROBLEM
Visionary’s existing platform was technically strong but emotionally flat. Its interface was overloaded with dense lists, rigid tables, and limited color variation, making creative teams feel constrained instead of inspired. Users described the experience as “too functional, not intuitive,” which contradicted the product’s promise of creative collaboration.
Beyond visual design, navigation complexity caused workflow interruptions — finding a project, assigning tasks, or tracking timelines required too many steps. The company needed a design that could bring life to collaboration, evoking a sense of creativity while improving usability and speed.
•
THE SOLUTION
We completely restructured the user experience around simplicity, emotion, and motion. Tasks, files, and timelines were reimagined as visual building blocks, giving users a tactile sense of progress. Subtle animations added rhythm to navigation — dragging, hovering, or completing tasks produced satisfying feedback that kept users engaged.
A new color system allowed each workspace to adopt its own personality, making the interface feel personal and human. Every design choice followed the principle: “Less control, more flow.” The product was prototyped in Framer to fine-tune microinteractions and timing consistency across the experience.
•
THE RESULT
After launch, Visionary’s user engagement increased by 60%, and the average team session length nearly doubled. Users began describing the platform as “playful yet professional,” and product reviews emphasized how the interface made teamwork enjoyable again.
The redesign became a case study in emotional UX, showing how thoughtful motion and design psychology can transform software from a productivity tool into a creative experience. Today, Visionary’s new identity has become its strongest growth engine, attracting agencies and freelancers alike who want project management to feel good.
•
FROM THE ARCHIVE
•
THE NEXT STEP
Let's Build Momentum
A focused build process that turns ideas into momentum — without chaos, delays, or guesswork.
Proven
Outcome
120+ product & brand launches
97% on-time delivery rate
+38% average lift in engagement
Engagement Timeline
24-hour first response
72-hour kickoff after intro call
14-day first deliverable window